Engineering businesses are brilliant at solving problems yet struggle to stand out. We help you cut through the noise while maximising your growth and profit through specialist marketing.
B2B marketing in Engineering
Engineering businesses face a unique challenge: how do you explain sophisticated technical solutions to buyers who need to grasp their value quickly? Your marketing needs to bridge that gap whilst making your budget count.
That's our speciality at Labrakita Marketing. We help you communicate complex capabilities in ways that resonate with your customers and deliver measurable results.
Need help with your marketing? Contact us on +44 (0) 131 516 7295 or at marketing@labrakita.co.uk
About
About the team
Samantha Tonge founded Labrakita Marketing in 2019 after 15 years working in marketing departments in engineering and technical sectors. As a Chartered Marketer, she's helped businesses from ambitious scale-ups to multinational corporations connect with customers and accelerate growth.
Erik Muggridge joined as Digital Director in 2025, with over 10 years' experience in web development across both agencies and client-side roles. He brings technical expertise and a proven track record of leading substantial digital projects.
What we do
We specialise in marketing strategy and digital for the engineering sector. Whether you're based in Scotland or operating globally, we help you build a strong market presence that drives both immediate opportunities and long-term growth.
What is a Labrakita?
Our company is named after Ty, our Labrador/Akita cross who joined us from rescue in 2016. Despite being over ten years old, he still thinks he's a puppy. He still has boundless enthusiasm, loves zoomies and can still be a bit cheeky, but we wouldn't have him any other way.
B2B Marketing Services
Marketing strategy
Marketing strategy
Even established businesses need to reassess their brand & messaging every few years. Your brand is the essence of who you are and what you represent to customers. Labrakita can work with you to establish your brand proposition and help you communicate who you are and what you do to customers.
Marketing strategy
Fractional CMO
Many engineering businesses don't need a full-time marketing director, but they do need senior strategic thinking. We provide experienced marketing leadership on a flexible basis, giving you access to expertise that would typically cost six figures, scaled to match your actual requirements.
Websites
Websites
Your website is the digital space you own and often the first place potential customers look when checking you out. It needs to represent your brand professionally, be easy to navigate, and actually convert visitors into enquiries. Whether you need a complete rebuild or strategic improvements to an existing site, we'll ensure your website delivers results.
Content
Content
Great content demonstrates your expertise, educates your audience and builds trust over time. From blog posts and white papers to case studies and social media, we create content that strengthens your brand and helps potential customers understand why you're the right choice.
Marketing insights
Marketing consultancy
Labrakita can work for you on a consultancy basis to help you focus your marketing in the right direction and keep you on track. This can range from a one-off consultation day to several days per month.
Employer branding
Employer branding
Engineering talent is scarce and selective. Competition for skilled people is fierce, whether you're trying to attract new employees or retain the ones you have. We help you articulate what makes you a great place to work, showcase your culture authentically, and communicate why talented people should choose you and stay with you.
Blog
Interflon Scotland Video Case Study
In 2025, Labrakita helped Interflon Scotland to promote its…
8 January 2026
Booth Welsh’s marketing journey
Booth Welsh is a growing engineering technology business based in…
27 October 2025
Bespoke websites vs. templates: what's right for your engineering business?
When it comes to building a new website, there are two main choices…
7 October 2025
Video Case study: Workpro Casework
Labrakita Marketing was approached in 2021 to work alongside Workpro…
16 August 2024
Samantha's Story
Samantha gets a lot of questions about her business and how she got…
7 May 2024
Interview with Lindsay Chree: Social Media Strategy
Do you know what social media platforms you should use? Do you know…
18 April 2024
Building Credibility in an Engineering Business - Part Three
Engineering businesses have amazing products and services that benefit…
12 December 2023
Interview with Greg Prickril: Product Management and Marketing in B2B
How does product management fit together with marketing? How can they…
6 December 2023
Why is it important to get Marketing Strategy right in Engineering & Manufacturing?
Correct marketing is essential for growth in engineering &…
15 October 2023
Building Credibility in an Engineering Business - Part Two
Engineering businesses have amazing products and services that benefit…
13 October 2023
Interview with Debbie Hutchison: Marketing for Small Engineering Companies
All businesses need to spend their budget wisely. This is especially…
28 September 2023
Building Credibility in an Engineering Business - Part One
Engineering businesses have amazing products and services that benefit…
23 August 2023
Interview with Dani Tanguay: Creating and Growing a New Brand
How do you grow a new brand? How to build brand awareness? Should you…
5 June 2023
Interview with Rob Dando: Marketing for Engineering & Manufacturing
Rob Dando from FINALLY discusses marketing in the engineering and…
8 May 2023
Interview with Ieuan Compton - B2B Vs B2C Marketing
In Samantha’s latest video she spoke to experienced B2B marketer Ieuan…
4 April 2023
Interview with Will Greig – The Credibility of Marketing
Have you thought about engaging a marketing professional before but…
9 March 2023
Storytelling in B2B marketing
Apparently, it is National Storytelling Week, and it inspired me to…
1 February 2023
Interview with Doris Herzel - Industrial Marketing
Are you working in an industrial sector and need to understand why…
17 January 2023
Interview with Gica Trierweiler: B2B Brands
Samantha interviewed experienced B2B Head of Marketing Gica…
25 November 2022
Interview with Alexis Galliard: social media advertising
Samantha interviewed Alexis Galliard, Managing Director of Digitrone…
20 October 2022
Interview with Sean Carnegie
Samantha interviewed Sean Carnegie, Managing Director of the audio…
27 September 2022
Interview with Nick Brooks: Inbound Marketing
Samantha spoke to Nick Brooks, a marketing consultant with extensive…
24 August 2022
Interview with Nicky Parker: common mistakes in marketing
Samantha chatted with fellow marketing expert, Nicky Parker, who runs…
6 April 2022
Andy Adamson interview: the latest web technology
In Samantha’s latest interview, web technology expert Andy Adamson…
11 February 2022
Derek Watson interview: Making your complex simple through design
In Samantha’s latest interview, design expert Derek Watson spoke about…
10 December 2021
Interview with James Holden: SEO
In Samantha’s latest interview, James Holden talks about everything…
17 November 2021
Interview with Jonathan Downie: Interpreting
In Samantha's latest expert interview, Jonathan Downie of Integrity…
1 September 2021
Interview with Neil Gorman: Print
In the seventh of my expert interview series, I spoke to print expert…
28 July 2021
Interview with Mona King: Web Design
In the sixth of my expert interview series, I spoke to designer Mona…
30 June 2021
Interview with Julie Neilson: Marketing videos
In the fifth of my expert interview series, I spoke to Julie Neilson…
28 May 2021
Which is more important - sales leads now or brand awareness tomorrow?
Many of the businesses I speak to have their short-term goals planned…
12 May 2021
Interview with Ruby Sweeney: marketing events
In the fourth of my video interviews with experts, I spoke to events…
28 April 2021
Interview with Barry Clark: Sales & Marketing – working together
In the third of my video interviews with experts, I spoke to Barry…
31 March 2021
The forgotten Marketing Ps: number one – Price
You may have heard of the 4ps of marketing (the marketing mix)…
19 March 2021
Interview with Stuart Aitken: graphic design
In the second of my video interviews with experts, I spoke to Stuart…
23 February 2021
Making yourself and your B2B business the go-to experts
You wouldn't be doing what you do if you weren't an expert in your…
16 February 2021
Interview with Steve Ponton: LinkedIn for business development.
LinkedIn is a powerful tool, both for marketing communications and…
31 January 2021
2020 in review
A year that no one could have predicted. It was a rollercoaster of a…
5 January 2021
Top 10 Marketing Communications Tips video - part two
Here is the second part of my "Top 10 Marketing Communications" tips…
16 December 2020
Top 10 Marketing Communications Tips video - part one
When I first set up my business, Labrakita Marketing, there were lots…
24 November 2020
What I learned in my first year of business – Part Two
I set up my business one year ago last month. It has not always been…
14 August 2020
What I learned in my first year of business – Part One
I set up my business a year ago this month. It has not always been…
15 July 2020
Who should your B2B business be marketing to?
To make sure that your messaging, where you sell, your pricing and…
10 March 2020
The elevator pitch - How to explain who you are in 30-60 seconds
If you’ve ever been to a networking event, chances are you have found…
20 February 2020
Marketing for B2B start-ups – keep the momentum going
You launched successfully, and you now have some paying clients. What…
20 January 2020
2019 in review
I’m now finished for the year (apart from the odd social media post)…
23 December 2019
Networking in Edinburgh and West Lothian
I’ve been networking in Edinburgh and West Lothian for four months…
20 November 2019
Will your business survive a recession?
Whether we like it or not, the economy is cyclical, and we all know a…
11 October 2019
Marketing for B2B start-ups – launching your business
You have your brand, branding, web design, your business cards are at…
14 August 2019
What is a Labrakita?
Since I officially launched my business a few of weeks ago, I have had…
16 July 2019
I’m B2B, do I need to use social media?
In a word, yes, even in B2B. Social media is an important…
5 July 2019
What is a brand and how can it increase my profit in B2B?
The word “brand” brings to mind a logo (partly because of the origins…
7 June 2019
B2B technical messaging – making the complex simple
Whether you operate in construction, manufacturing, engineering or…
10 May 2019
What is marketing anyway?
Marketing is often confused with advertising and PR. Advertising and…
26 April 2019
Marketing for B2B start-ups – what do you need before you launch?
As a qualified B2B marketing professional with 15 years of experience…
6 April 2019